Writers are in the entertainment business. Notice the second half of our
job title is business. The lifeblood of all business is sales. But, to
be blunt, most creative professionals would rather be stabbed in the
face than ‘do sales.’ Yet, if we don’t sell books, our career is doomed
(regardless of how we publish).
One of the MAJOR reasons so many people are afraid of sales is because
what’s being taught as sales is actually direct marketing. Direct
marketing is NOT sales. It IS, however, pushy, icky, and hasn’t been
effective since The Spice Girls were cool.
Sales can be fun. In fact, believe it or not, humans are wired for
sales. It’s part of our biology. Problem is, humans are also wired to
overcomplicate things…which is why so many of us freak out over sales.
This class will remove the fear factor and clarify what selling entails
for the professional author. Not all products are sold the same
way…which is why there are no late-night infomercials hawking F-16
fighter jets. Our sales approach must align with the product we’re
selling or we’re doomed before we begin.
This class will cover:
Why direct marketing doesn’t sell books;
Time wasters versus time savers;
How to be paid what we are worth;
Ways we can make ads, promotions and marketing far more effective;
The unique way books must be sold;
How to set goals and create a scalable strategy;
Explore the S.W.O.T. analysis and why we need one;
How to differentiate our brand and product in an over-saturated